The price per question is the wrong way to judge what AI costs you
Most people still size up an AI tool by its sticker price, what it charges per question or per page. McKinsey argues that number has stopped meaning much, because newer systems fire off many hidden steps behind one request, so a cheap looking tool can quietly run up a big bill and a pricey one can pay for itself. The question worth asking is no longer what a request costs, but what the finished result is worth to you.
Source: McKinsey ↗