Marketer OS
Stop losing your strategy hours to the third draft of everything while your best customer insight sits unread in your inbox.
You are buried in production. Every post, brief, report and email passes through you, and the strategy hours, the ones you are actually paid for, get eaten by the queue. The evidence that would make the work land, what your audience actually says and what actually worked and why, is scattered across inboxes, dashboards and old chats you can never find again.
This course builds you a marketing intelligence brain in the Claude Code desktop app: one place that holds your audience in their own words, your winners with the context behind them, your approved claims and your brand voice, so Claude reads them before it drafts anything. Claude drafts, checks its claims, and cites its sources. You keep the strategy, the approvals, and every final decision.
No terminal, no code, no tech skills. You work in a simple desktop app, in plain language, and every change waits for your approval before anything happens. On Claude Pro your work is private and is not used for training, and Claude never publishes, sends, schedules, or moves a budget. It prepares and checks. You decide.
Built on the Claude Code app. Tailored to your brand, your clients, or your own voice. No coding. No tech skills. For beginners.
7 sessions · €149 + Claude Pro subscription (€18/month, required)
The ground shifted under marketing in the last twelve months. Leadership expects three times the output, clients expect AI speed at the old price, and every feed is filling with AI-generated content. So more content is not the edge anymore. The edge is knowing your audience better than anyone else does.
You have tried ChatGPT or Claude for a faster draft or a quick summary. It saved you ten minutes and changed nothing else. The AI changed the speed. It did not change the system, because your audience knowledge, your winners, and your brand rules were still scattered and half-remembered.
The marketers pulling ahead run a different setup. Their dashboards still hold the numbers. A new layer holds what the numbers taught them: the audience in their own words, the swipe file with the context behind every result, the approved claims, the brand voice. Claude reads it all, drafts from evidence instead of a blank page, and every week the system gets a little sharper.
You build that in the Claude Code desktop app, around your real brand, clients or audience, without being technical and without writing a line of code.
- Your audience in their own words, sourced and dated
- Your voice-of-customer library and objection list
- Your performance-tagged swipe file, winners and losers with context
- Your brand voice, positioning, and approved-claims register
- Your channels, campaigns, and campaign memory
- Your weekly learning loop, closing onto the brain
- Your market and competitor signal radar
- Your definitions of done, so a skill drafts to your standard
- Your never list: what Claude drafts, and what only you decide
By the end, you have a working system that mines customer language into a living audience model, drafts briefs, posts and email from evidence with every claim cited, runs a weekly loop that turns performance into reviewed learning, and carries one real campaign from a customer sentence to a durable lesson.
You still bring the strategy. The system gives it a memory.
No AI experience needed. No coding, no tech skills. Made for beginners.
Three layers: your dashboards keep the numbers, a wiki holds what your audience and your results actually taught you, and Claude reads both before it drafts anything. You read it. Claude maintains it.
- Set up the Claude Code desktop app and point it at your marketing workspace in the first session, guided click by click
- A living audience model built from real customer language, every insight linked to its source and marked provisional or stable
- A voice-of-customer library and a performance-tagged swipe file that stores winners and losers with the context behind each one
- Your CLAUDE.md operating rules, including the never list: draft only, never publish, send, schedule, or move a budget
No terminal, ever. You work in the desktop app and describe what you want in plain language.
The brain starts reading where the work arrives, and the weekly report stops being a summary that changes nothing.
- Scoped, read-only connectors for your inbox, drive and calendar, each with its own governance card, plus governed export lanes for analytics, email and social
- The rule that keeps the wiki honest: live numbers stay in your dashboards, the wiki holds only the reviewed learning
- A weekly learning loop that turns performance into reviewed intelligence, separating what happened from what it means
- A brain-update gate, so a single good week never rewrites your strategy by accident
Read only by default. Claude prepares and flags, and nothing is ever published, sent, or scheduled.
The fuel: your customers are writing your best copy in your inbox right now, and this is where you stop losing it.
- A voc-ingest skill that mines replies, reviews and tickets into verbatim quotes, sourced and segmented, through the gate
- An objection library and a recurring-question list, with frequency kept separate from what actually decides deals
- A market and competitor radar that turns rival moves into testable questions, not panicked pivots
- The rule that keeps you steady: customer signals feed the model, market signals feed questions, strategy stays yours
Skills run on demand against your brain. The listening you never had time for, captured once.
Define what a strong piece looks like first, then let the work draft to it. No skill is built before its standard exists.
- A standard for each kind of work, written before the skill, naming the two failures fluency hides: generic and unsupported
- A content-brief skill that opens with the audience’s own words and justifies its angle from evidence
- Social-post, email-campaign and repurposing skills that draft in your voice from your context-tagged winners
- A claims gate built into every skill, so an unproven product claim is flagged, never quietly shipped
The skills do not make content faster. They make your evidence the starting point of every draft.
One evidence-driven campaign carried end to end, with a real experiment inside it and the loop that makes the system smarter because it ran.
- A campaign traced from a customer sentence to a hypothesis to a brief to assets to your approval to publication
- An experiment-design skill that writes the decision rule before launch, so the interpretation stays honest afterward
- An approval checklist where any leftover unsupported claim dies before anything ships, and you publish, not the system
- A campaign-retrospective skill that classifies every lesson and proposes what the brain should permanently learn
The campaign is finished not when it ships, but when the system is smarter because it ran.
By the end of session seven, you have:
- 1 marketing intelligence brain in Claude Code
- 9 tested Claude Skills
- 1 living audience model and voice-of-customer library
- 1 performance-tagged swipe file with the context behind every result
- 1 weekly learning loop that closes onto the brain
- 1 evidence-driven campaign run end to end
And you walk away with:
- A marketing function whose intelligence compounds every week
- A way of working where you lead the strategy and Claude drafts and checks
- The knowledge to keep expanding your OS on your own
Stop starting every campaign from a blank page.
7 sessions · €149 + Claude Pro subscription (€18/month, required)
For Marketers at SMEs, freelancers, and content creators